Charles Coleman, owner of a Valvoline oil change franchise, says he looked at a number of organizations before choosing VIOC. He was looking at different industries but became interested in the quick lube market because he says he knew a “little” about car maintenance. He says that upon one visit to VIOC headquarters, he was sold.
Chris Malone, owner of 13 VIOC Stores, chose Valvoline Instant Oil ChangeSM because of the Valvoline™ name and his trust in the people of VIOC. Michael Ferri, a 105 VIOC store owner, says that the fact that VIOC operates their own company stores gave him the confidence of knowing they built programs and platforms on experience.
VIOC franchisees all have their own specific reasons for choosing Valvoline Instant Oil Change as their business opportunity but it all comes back to reputation, people, experience and culture.