Finding the right Valvoline franchise location
When it comes to finding the most profitable franchise location, there is some really good news, and some really bad news. Let’s start with the bad news first: In the quick lube business, it’s hard to overcome a poor location. You might have great store employees and terrific marketing, but if you have a bad location, you will likely struggle to break even.
So would you recognize a bad location if you saw it? Well, there are some obvious clues, like when the location is not visible to drive-by traffic, or it’s in a dying retail area. But there are other hard to identify factors that are just as important, like when your location is in an area already over saturated with automotive services.
Even a good oil change location will struggle if it’s poorly signed, dimly lit, or inadequately maintained.
The good news is that you don’t have to figure all this out on your own. As a franchisor, Valvoline Instant Oil ChangeSM has the tools you need for development and growth of your business by using site analysis, demographic modeling, and customer mapping programs. We can also provide on-site real estate and project management assistance during the selection and build-out.
We can help you:
- Evaluate traffic flow and retail trade areas
- Determine consumer demand including household and vehicle populations
- Identify primary and secondary competition
- Evaluate potential site advantages and drawbacks including visibility, curb appeal, access, and signage restrictions
We provide you with a set of quick lube building plans for use in your location development which gives you a base to customize to your site.
We have franchise opportunities available throughout the United States. If you are ready to develop multiple units, we can help identify the right number of stores and the most profitable franchise locations in the market that you choose. Talk to us today!